Seafood brands keep sustainability on the table

McFarland Management is covering the waterfront with several price-point levels of concepts that carry the names of noted marine artists and emphasize sustainable seafood and environmental consciousness.

The company, founded by Florida businessman and investor Peter McFarland, opened its first Guy Harvey’s Island Grill in its home base of Marco Island, Fla., in 2006. By the end of this year, it plans to have opened six grills, three upper-scale Wyland’s Ocean Blue restaurants and a Guy Harvey’s Perfect Spot. Perfect Spot is similar to the saltwater-fish fare Island Grills but, because it will open in landlocked Denver this month (September), it features freshwater fish and a more inland name.

The first Wyland’s opened in June in a new shopping center in Fairview, Texas, a northern suburb of Dallas. It covers 9,800 square feet with about 400 seats. The second Wyland’s, which will open in Denver, Colo, in October, is smaller, with about 225 seats.