Pernod Ricard USA teams up with BAR Llc. for multimedia bartender training program

PURCHASE N.Y. —Pernod Ricard USA, the producer, importer and marketer of spirits and wine brands in the United States based here, has launched BarSmarts, a bartender training and education program developed for members of the profession at all levels.

BarSmarts was created for Pernod Ricard USA by BAR Llc., based on its BAR Certification Program, and features two levels of accredited training and education. —Pernod Ricard USA, the producer, importer and marketer of spirits and wine brands in the United States based here, has launched BarSmarts, a bartender training and education program developed for members of the profession at all levels.

BarSmart Advanced, the first level, was designed for bartender protégés in major markets who are committed to the profession of bartending. The company said that some 1,000 bartenders from 10 major markets in 2008-2009 would have the opportunity to participate in the advanced program. BarSmarts Advanced utilizes an exclusive kit that includes a DVD, workbook, mixing equipment—where legal—and sample certification tests. The program finishes up with BarSmarts Live, a daylong course of instruction, education, mixology, testing and formal certification. —Pernod Ricard USA, the producer, importer and marketer of spirits and wine brands in the United States based here, has launched BarSmarts, a bartender training and education program developed for members of the profession at all levels.

The company says the second level, BarSmarts Wired, was developed for a broader range of bartending professionals and markets. Participants will take part through a password-protected Web-based education and certification program. —Pernod Ricard USA, the producer, importer and marketer of spirits and wine brands in the United States based here, has launched BarSmarts, a bartender training and education program developed for members of the profession at all levels.

F. Paul Pacult, founding partner of BAR Llc., said, “All levels of the training involve a very comprehensive agenda—from the basics of spirits history, production and tasting to cocktail knowledge and technique to bartending for career advancement, service and profit.” —Pernod Ricard USA, the producer, importer and marketer of spirits and wine brands in the United States based here, has launched BarSmarts, a bartender training and education program developed for members of the profession at all levels.

BarSmarts Advanced will be launched in New York and San Francisco in August with the final Live full-day training and certification event slated for the end of October in New York and early November in San Francisco. BarSmarts Wired will be available in February 2009. —Pernod Ricard USA, the producer, importer and marketer of spirits and wine brands in the United States based here, has launched BarSmarts, a bartender training and education program developed for members of the profession at all levels.