India offers opportunities, challenges for U.S. restaurants

India offers opportunities, challenges for U.S. restaurants

As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

Schaefer recently spoke with Nation’s Restaurant News about the structure of foodservice in India, as well as the challenges and opportunities for the industry there, in a timely interview as chains including Taco Bell, Chili’s and Quiznos begin heading to India.As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

In-Depth: Purchase a full report on restaurant-industry development in India as seen in the April 19th issue of Nation’s Restaurant News. [3]As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

Subscribe here for a full year of industry trends and analysis. [4]As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

Are there any solid numbers or good estimates about the percent of total dining out dollars in India that are being collected by U.S. brands?As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

Right now, we’d probably say that the chain share of total food spend in India would still be in the low single digits – probably not more than 4 percent [for all brands, foreign and indigenous]. So there is a lot of room for growth.As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

A point people often forget about India: The economy is growing by leaps and bounds, but you really have a pretty wide gap between professionals in urban areas who often are living and purchasing in ways similar to what we see in Western Europe and North America, versus the vast majority of the Indian population, which is still relatively low income.As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

Is that ‘gap’ good news or bad for Western foodservice companies?As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

It is a bit of both. We’re seeing disposable income going up across India. More and more people are becoming, at some level, able to consume Western brands. But the amount they can spend varies very widely and it is quite small for a lot of consumers. Right now there is a need to reach that core of relatively well off urban consumers, while reaching out to this vast pool of lower income consumers, lots of whom also live in second tier urban areas. Much of what we see [in response] is product segmentation. So at places like McDonald’s, you can certainly get the standard meals, but they have also experimented with things like dessert kiosks. With that kind of product variation you can offer low price items that a larger pool of consumers can afford.As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

What are the long term implications of such kiosk and multi-tier pricing strategies?As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

In a market where disposable incomes really and truly are going up for a large portion of the population there is that need to reach people early. As time goes on and incomes go up, I think the idea is that these people are going to remain lifelong consumers.As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

If chain restaurants are now a small part of the foodservice landscape in India, what’s the place of street stalls?As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

We’re talking about something on the order of half of all the [foodservice] outlets, but maybe just 10 to 20 percent of sales.As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

How about the full-service space in India?As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

The sector is almost entirely independent. Then you have what is almost a fine-dining sector and a lot of that is in hotels. In terms of full-service chain penetration [in India], we just haven’t seen a great deal of impact and certainly not from American chains.As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

Of total restaurant sales in India, what is the share being grabbed by full-service operators?As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

I’d say it is probably close to half.As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

What are some of the trends in full-service dining in India?As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

One area where we have seen some traction from Western chains is in the pizza segment. There you are seeing chains like Pizza Hut and Domino’s that are really marketing themselves as full-service restaurants, almost like casual-dining restaurants in some cases. A lot of eating in India is communal and it is still a big social event so pizza chains have been able to build a market by serving families and people looking to splurge on a night out but looking for an affordable price. In Northern India, the idea of a flat bread with sauce and cheese that you eat with your hands exists already. So on some level, there is less consumer education required.As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

Is there a wide range of food-safety standards in India?As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

In a lot of countries, beyond India as well, food stalls often exist in a kind of gray area so the guy selling food on the corner may or may not be paying taxes and he may not have a permit. There is always a back and forth between how much authorities will allow and how much they will crack down on, from market to market. Because of that, there is a kind of a status or branding advantage for operators to be able to say: ‘We follow all of these standards. You can see where we get all of our food and you can see us washing our hands.’ I think [consumers in India] are saying, ‘I can afford a better approach to foodservice; I want this sort of clean, modern presentation.’ So a lot of chains have pushed for that.As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

Do American-based chains hold an advantage in this marketing area?As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

You can argue that American chains come with a perception among consumers of offering good cleanliness and quality, but it also matters what they do on the ground.As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

You said that coffee shops or bars are now enjoying strong growth in India. What does that segment look like?As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

It is interesting that [coffee] has really been dominated by brands that began in India, local brands.As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

Does Starbucks have a presence there?As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

They do not. They’ve had several deals fall through. Foreign ownership and joint ventures are still fairly closely watched by the Indian government. There are always rumors about Starbucks coming to India, but none of those deals have ever come to fruition.As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

Who are the players then?As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

When you talk about coffee in India, you are really talking about two big chains. There is Café Coffee Day, which is a division of Amalgamated Bean Coffee. Then you have Barista, which is actually now Barista Lavazza. That was an Indian chain that was bought out by Lavazza – the Italian coffee shop company.As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

What do U.S. chains looking to franchise in India need to understand about operating there?As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

The main thing that is still an issue, and still demands attention, is the supply chain. If we look at the first companies that entered India, like McDonald’s and Yum! Brands, yes they worked with franchisees, but they also invested tens of millions, maybe hundreds of millions, of dollars in really building supply chain from the ground up. While franchisees are really a big part of the [growth] process, you are not going to build a presence in India on the cheap. In lots of parts of India the [perishable food supply] chain is not particularly well developed. So if you are looking to build an India-wide presence, you need to be aware of that and ask, ‘How do the logistics look?’ and “Do I have the wherewithal to invest in that?’As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

Contact Alan Liddle at [email protected] [5].As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.

As expansion markets for U.S.-based foodservice chains go, India is “still more of a long term play,” according to Chicago-based foodservice analyst Michael Schaefer of business intelligence firm Euromonitor International. Still, Schaefer says certain restaurant segments — specifically coffee and pizza — are taking off in the country with a population about four times the size of the United States.