WILBRAHAM Mass. Friendly Ice Cream Corp. said Wednesday it would bring back its Free Ice Cream Day promotion on June 6.
The promotion will give customers a one-scoop dish or cone of any of Friendly’s 26 ice cream flavors between noon and 5 p.m. at participating restaurants.
Friendly's debuted the free ice cream promotion last year, when the 505-unit chain gave away more than 300,000 cones. This year, however, the chain said it would market the promotion on the Facebook and Twitter social media websites to increase its amount of exposure.
“We want to give away as much ice cream as possible,” said Ned Lidvall, Friendly’s chief executive. “We hope that by getting the word out online, a record-breaking number of people will come in to enjoy one of our 26 flavors.”
Contact Elissa Elan at [email protected] .