Focus Brands appoints new leader for Schlotzsky’s

AUSTIN Texas Retailing veteran Kelly Roddy has been named president of 365-unit Schlotzsky’s , replacing Steve Romaniello, who remains president and chief executive of the sandwich brand’s parent company, Focus Brands Inc. Romaniello had been at the helm of the Austin-based fast-casual concept since Focus Brands acquired it in November 2006.

Focus Brands said in a statement that it had been seeking a “growth-oriented, proven leader” to develop the Schlotzsky’s concept, with plans for 50 new units in 2008.

Roddy’s career includes stints at H-E-B Grocery Co., where he most recently served as director of retail operations. He also has worked as an executive director of new business development for Scholastic Corp. and has held a variety of positions over an eight-year career with Wal-Mart Stores Inc.

“Kelly is an innovative and strategic leader, and he will certainly play a critical role in filling Focus Brands’ vision of five brands with 5,000 successful units in five years,” Romaniello said.

Atlanta-based Focus Brands operates or franchises more than 2,000 restaurants under the Schlotzsky’s, Carvel, Cinnabon and Moe’s Southwest Grill brands. All but a few Schlotzsky’s units are franchised.

Focus Brands also franchises units of Seattle’s Best Coffee on military bases and in certain international markets.