ERBERT & GERBERT’S SANDWICH CHAIN PICKS AGENCY OF RECORD

EAU CLAIRE, WIS. —Erbert & Gerbert’s Subs & Clubs, based here, has picked Colle+McVoy of Minneapolis as its agency of record.

The agency will be responsible for redesigning the chain’s in-store material and creating out-of-home and print ads, viral and buzz marketing campaigns as well as public relations, media and interactive programs. Billings were not disclosed. —Erbert & Gerbert’s Subs & Clubs, based here, has picked Colle+McVoy of Minneapolis as its agency of record.

Erbert & Gerbert’s, which has 44 units in the Midwest, has plans to grow to 300 stores by the end of the decade and chose the agency based on “a slew of marketing ideas that will bring a fresh connection to our company’s heritage,” according to the chain’s president and chief executive, Eric Wolfe. “We’re looking forward to implementing those ideas rapidly,” he said. —Erbert & Gerbert’s Subs & Clubs, based here, has picked Colle+McVoy of Minneapolis as its agency of record.