Dunkin' expands 'oven-toasted' line

CANTON Mass. After nearly a year in test, Dunkin’ Donuts has launched its new, all-day Oven-Toasted menu to 3,500 stores across the country, including shops in New England, New York and Florida, and will roll out the product line companywide this spring.

Officials at the Canton-based chain said the items, which include personal pizzas, flat-bread sandwiches and bite-sized hash browns, mark the most significant product rollout the company has undertaken since it debuted its espresso beverage line in 2003.

In order to produce the new menu items, Dunkin’ has had to introduce a new cooking platform that includes ovens featuring patented technologies ensuring the sandwiches deliver the same oven-toasted result throughout the day.

“Over the past several months, we’ve been working intensely with our franchisees to install our new cooking platform and to develop comprehensive crew training tools and marketing programs to ensure our all-day menu rolls out successfully nationwide,” said Margie Myers, senior vice president of communications for Dunkin’ Brands Inc., the chain’s parent company. “As a result of our testing, we feel confident that this new oven-toasted platform will not only reinforce our a.m. business but enable us to meet our customers’ needs throughout the day.”

Dunkin' Donuts has 7,900 stores in 31 countries.