Donatos Pizza Names Ten United Agency of Record For $7 Million Account

COLUMBUS OHIO —Donatos Pizza has picked Ten United as the agency of record for its $7 million ad account.

The agency, which has primary offices in Columbus, Pittsburgh and Orlando, Fla., replaces Martin/Williams of Minneapolis, which had held the account since 2000. Ten United will be responsible for advertising, promotions, in-store material and interactive marketing. Its duties also will include building a systemwide brand positioning, which will be executed locally in all markets. —Donatos Pizza has picked Ten United as the agency of record for its $7 million ad account.

Donatos, based here, operates 175 restaurants and 17 take-and-bake kiosks and is featured in 10 entertainment and sports venues in five states. —Donatos Pizza has picked Ten United as the agency of record for its $7 million ad account.