Don Pablo's parent picks new agency

MADISON, Ga. Avado Brands Inc. has picked Cronin and Co. Inc. of Glastonbury, Conn., as agency of record for its Don Pablo’s and Hops Restaurant and Brewery brands. Billings were not disclosed.

The agency will be responsible for developing traditional and on-line creative for national ad campaigns for both brands.

Paul Seidman, Avado’s senior vice president of marketing, called the agency’s organizational and creative skills “outstanding from both a strategic and tactical perspective.”

Avado Brands owns and operates 91 Don Pablo’s Mexican Kitchen restaurants in 19 states and 22 Hops Restaurant and Brewery restaurants in eight states.