Domino’s flashes the bat signal

ANN ARBOR Mich. Domino’s Pizza plans to get some sales help from Batman this summer with a tie-in to “The Dark Knight,” the latest movie featuring the comic book superhero.

Promotional efforts that begin today include the launch of a new pizza, a daily $10,000 giveaway and an interactive initiative featuring content from the film, which starts in theaters July 18.

The Gotham City Pizza, available for $9.99 through July 27, is a large, hand-tossed pizza with 50 percent more pepperoni than a standard portion. The pizza is delivered in a movie-themed box. Each of the four versions of the box highlights a different element of the Batman costume, including the mask, arm gauntlets, utility belt and chest emblem.

From July 7 to 27, customers will get a chance to have $10,000 delivered to their door in a “Gotham National Bank” armored vehicle when they order the pizza.

Customers who make any Domino’s purchase can access the Dark Knight Vault, an interactive feature at www.dominos.com [2] containing movie trailers and exclusive footage from the movie, cast interviews, downloadable wallpapers and a preview of the forthcoming “The Dark Knight Production Art & Script Book.”

The site also features an instant-win “The Cards Tell the Tale” game, in which players can take on The Joker for a chance to win a limited edition of The Dark Knight-themed Xbox 360 game system.

Domino’s has 8,641 units worldwide.