Danny Meyer to debut cafe in the Whitney

Danny Meyer’s Union Square Hospitality Group will be expanding its role as a foodservice provider for New York museums next month when it opens a café located in the Whitney Museum of American Art.

The restaurant, to be called Untitled, will be a contemporary, seasonal take on a classic Manhattan coffee shop, the company said. The kitchen will be run by Chris Bradley, former executive sous chef of Gramercy Tavern, another USHG restaurant in New York.

USHG said Untitled will focus on breakfast and lunch and will be open to the general public as well as museum guests. The restaurant will be open for dinner only on Saturdays and Sundays, when it will feature a set menu for the entire table that will change nightly, based on whatever is fresh.

Breakfast will be served all day.

Bradley started at Gramercy Tavern in 2007. Prior to that he served as executive chef of Ardeo/Bardeo in Washington, D.C. Earlier, he worked at Café Boulud and Aureole, both in Manhattan, as well as in various other positions in Charlie Palmer’s restaurant organization, and at Saul in Brooklyn.

Kevin Richer, formerly the general manager of USHG’s recently shuttered Tabla, will oversee the front-of-the-house at Untitled.

Untitled was designed by the Rockwell Group, and while details have not been released, USGH said the venue would be “harmonious with that of the Marcel Breuer-designed Museum.”

The Whitney selected USHG to develop and run the café in May 2009. It also contracts with the group to cater events.

USHG currently operates three restaurants at The Museum of Modern Art — The Modern, a fine-dining restaurant, and Terrace 5 and Café 2, both of which are more casual.

The company also operates numerous freestanding restaurants, including Union Square Café, Eleven Madison Park and Blue Smoke.

CORRECTION: A previous version of this story stated incorrectly that Union Square Hospitality Group also runs The Wright at The Guggenheim Museum.
In Fact, Restaurant Associates runs that restaurant.

Contact Bret Thorn at [email protected] [3].