The market is hot for doughnut brands. Krispy Kreme's stock market value has been trending positively, and Dunkin’ Brands, parent company of Dunkin' Donuts, filed for an initial public offering valued at upwards of $400 million in May.
EARLIER: Dunkin' Brands files for $400M IPO 
Analyst Sam Yake of BGB Securities tells CNBC  that Krispy Kreme is much more focused on doughnuts when it comes to sales, with 80 percent of its retail sales deriving solely from the pastry. Meanwhile, Dunkin’ Donuts realizes 60 percent of its revenue from beverages.
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Despite this difference, Yake expects both companies to perform strongly in the near future.
When it comes down to taste, host Simon Hobbs prefers Dunkin’s doughnuts.
Contact Marcella Veneziale at [email protected] .