CKE names Haley chief marketing officer

Brad Haley has been promoted to chief marketing officer of CKE Restaurants Inc., the parent company to the Carl’s Jr. and Hardee’s brands, the company said Wednesday.

Haley joined CKE as vice president of marketing for Hardee’s in 2000. Four years later he also took on marketing responsibilities for Carl’s Jr.

Before joining CKE, Haley’s held several marketing posts in the consumer packaged goods industry as well as at other quick-service brands, including San Diego-based Jack in the Box.

Haley recently directed CKE’s creative advertising agency review, selecting Los Angeles-based David & Goliath after a three-month search.

Carpinteria, Calif.-based CKE operates or franchises 3,159 restaurants in 42 states and 20 countries under the Carl’s Jr. and Hardee’s brands.

Contact Lisa Jennings at [email protected] [3].

Follow her on Twitter: @livetodineout [4]