Chipotle plans promo around new Facebook Deals

Chipotle Mexican Grill Inc. said it would participate in the launch of Facebook Deals, a location-based social network that lets consumers easily find and redeem deals at nearby businesses when they check-in using Facebook Places.

Officials of Denver-based Chipotle said the 1,000-plus-unit, fast-casual chain will offer a special promotion to anyone checking into a U.S. location using Facebook Places from their smartphone on the weekends of Nov. 13 and 14 or Nov. 20 and 21.

Participants will receive one “buy-one-get-one” entrée deal, which includes a burrito, burrito bowl, an order of tacos or a salad. To redeem the reward, consumers must show their smartphone check-in to the cashier.

“Facebook has become a great tool for us to establish and deepen relationships with our customers, and we’re excited to make this offer to the Facebook community,” said Mark Crumpacker, Chipotle’s chief marketing officer. “With more than 1 million Chipotle fans on Facebook, we enjoy frequent conversations with our customers about our business and what makes us different. And now with Facebook Deals, we have an opportunity to turn more people on to Chipotle.”

Chipotle said it uses its Facebook page to discuss its “Food with Integrity” philosophy, or commitment to using premium quality ingredients from more sustainable sources in its more than 1,000 restaurants. The company also promotes restaurant openings and special programs, answers customer questions, and responds to service issues.

Contact Alan J. Liddle at [email protected] [3].