Chili's hits the road with college tailgate tour

DALLAS Chili’s Grill & Bar has launched a promotion aimed at getting college football fans to use the chain's food and logo in their tailgating festivities.

As part of the 2008 Tailgate Tour, a team from Chili's will stop at 15 college football games in search of fans incorporating the brand at their parties. Every week through Nov. 15, participating tailgaters will have an opportunity to win two tickets to the postseason college game of their choice, as well as Chili’s gift cards and other prizes.

The Chili’s team will take pictures of tailgaters to be featured online at www.pepperinsomefun.com [2]. Those not visited by the Chili’s team can enter the contest by uploading photographs to the website.

The grand prize winner of the contest will receive tickets to a postseason game, roundtrip airfare for two, a three-night hotel stay, ground transportation; and a Chili's tailgate setup at the game.

Chili's is a division of Dallas-based Brinker International Inc.