CEC Entertainment taps Beacham as SVP, COO

IRVING Texas CEC Entertainment Inc. on Thursday named Michael Beacham senior vice president and chief operating officer of international development, with the goal of expanding the 540-unit family-oriented Chuck E. Cheese’s chain abroad.

In addition to directing the company’s growth internationally, Beacham also will manage domestic franchise growth. CEC has company-owned stores in Canada and franchisee-owned stores in Dubai, Puerto Rico and Saudi Arabia as well as Latin America.

“Michael’s extensive background in international development will be a tremendous asset to our team in furthering our development of Chuck E. Cheese’s globally,” said Mike Magusiak, CEC’s president and chief executive. “I believe we have a long-term opportunity to expand internationally.”

Chuck E. Cheese’s, based in Irving, offers a menu of pizzas and sandwiches and features arcade-style games and activities.