Cameron Mitchell launches Ocean chain

COLUMBUS Ohio Four months after selling its 19-unit seafood group to the parent of Ruth’s Chris Steak House, Cameron Mitchell Restaurants is starting a new chain called Ocean Prime that's based on one of its eateries here.

The Columbus-based multiconcept operator said it plans to develop four stores in Florida and Arizona by the end of the year after opening a unit this week in suburban Detroit. The “modern American dinner clubs,” as CMR describes them, are patterned after the company’s Mitchell’s Ocean Club restaurant here. CMR said it decided to change the concept’s name to avoid confusion with the Mitchell’s Fish Market and Columbus Fish Market restaurants that were sold in February to Ruth’s Chris’ parent, now known as Ruth’s Hospitality Group Inc., as part of a $92 million deal.

CMR said the Ocean Prime name also better reflects the concept’s menu of steak and seafood choices. The restaurant offers seven steaks in addition to seven seafood entrees and eight types of fresh fish.

CMR operates 11 restaurants under seven brands and manages nine Rusty Bucket Corner Taverns.