BK, Pokemon team up for game-related promo

MIAMI Burger King and Pokemon USA Inc. have partnered for a Kids Meal promotion, which will offer an exclusive Pokemon Trading Card Game card and accessory with the purchase of a meal.

The promotion is scheduled to run from July 7 through Aug. 3 in domestic Burger King units and throughout the late summer and fall in international restaurants.

Each Kids Meal will contain one of the 12 different Pokemon cards and accessories. The premiums are based on Pokemon TCG: Diamond & Pearl, featuring characters from Pokemon Diamond and Pokemon Pearl, the video games sold exclusively for Nintendo.

Burger King will support the promotion with TV spots, in-store material, custom packaging and a minisite at www.bk.com/pokemon [2].

Burger King has more than 11,400 units worldwide.