PLANO Texas Bennigan’s Grill & Tavern, the 310-unit casual-dining division of Metromedia Restaurant Group here, has rolled out a Spanish-language menu nationwide.
Jennifer Gamble, director of marketing for Bennigan’s, said, “The U.S. Hispanic community is our country’s fastest-growing segment, and this new menu is just one more way we can welcome those customers.”
Each restaurant will have hardcopies available to offer Spanish-speaking guests.
“Hispanics purchase a meal outside of their home as many as four times a week, and we don’t want language to be a barrier,” Gamble said. “This Spanish menu gives our servers that option when they need it.”