ARBY’S TO MAKE FIRST VENTURE INTO NASCAR SPONSORSHIP

ARBY’S TO MAKE FIRST VENTURE INTO NASCAR SPONSORSHIP

ATLANTA Arby’s [2] will make its first entry into the world of NASCAR in February, when it will be the primary sponsor of driver Matt Kenseth in 13 Busch Series races. —

Arby’s also will be the primary sponsor of Kenseth’s car in the Nextel Cup race this spring at Bristol Motor Speedway. —

Special sweepstakes, collectible cups and other in-store promotions, as well as a 200-day show car tour across the United States, will support the sponsorship throughout the year. —

Arby’s Restaurant Group Inc., based here, is the operator and franchisor of more then 3,500 Arby’s units worldwide. —