Howard Schultz

Howard Schultz, chairman and CEO of Starbucks Corp.

The Power List 2016: No. 3 Howard Schultz

NRN presents The Power List 2016, our third annual list of the most powerful people in foodservice. The Top 10 on the list are leading the restaurant industry today, and shaping its future.

For Howard Schultz, 2016 could be a big year.

The chairman and CEO of Seattle-based Starbucks Corp. has spent the past few years positioning the coffeehouse brand for digital dominance in the industry.

In 2015, he invested heavily in creating what Schultz calls a digital ecosystem with Starbucks Rewards as its currency. My Starbucks Rewards members, some 10 million strong in the U.S., can earn p

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