Pizza Hut works to readjust brand overhaul

Pizza Hut works to readjust brand overhaul

“Flavors of Now” relaunch misses mark, executives, franchisees say

Pizza Hut is working to readjust its recent brand overhaul, which has fallen short of expectations, company officials said this week.

“We obviously have not been happy with the performance of the relaunch of Pizza Hut,” Greg Creed, CEO of parent Yum! Brands Inc., said Wednesday at the Bernstein Strategic Decisions Conference in New York. He said the company was focusing on the value messaging of the new platform.

The Plano, Texas-based chain unveiled in November its “F

Register to view the full article

Register to view this article

TAGS: Marketing News
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.