NPC International embraces Pizza Hut repositioning

NPC International embraces Pizza Hut repositioning

Updates to concept, new menu platform debut Wednesday

Pizza Hut’s broad repositioning, set to debut Wednesday, will improve the long-term value of the brand, executives from the chain’s largest franchisee said Monday.

The brand revamp is a needed move away from price-point promotions, according to executives at Overland Park, Kan.-based NPC International Inc., which operates 1,266 Pizza Hut units in 28 states, as well as 144 Wendy's locations.

“We know

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