A look at the revamped Frisch’s Big Boy

Frisch’s Big Boy unveiled a new look Wednesday for the 77-year-old brand, including a makeover of the chain’s iconic Big Boy mascot, which was modernized for the first time in 40 years. The company replaced Big Boy’s checkered overalls with plain red overalls.

All photos courtesy of Frisch’s Big Boy 

Contact Jonathan Maze at [email protected]
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