Tropical Smoothie Café hires first CMO

Tropical Smoothie Café hires first CMO

Lisa Wenda is one of several new executive hires at the fast-casual chain

Tropical Smoothie Café has hired Lisa Wenda as its first chief marketing officer, the latest in a class of new executives who have joined to lead other areas of the fast-casual chain’s development, including finance and franchise growth.

Most recently, Wenda was vice president of field marketing for North America at Arby’s Restaurant Group. In her 14 years in the quick-service industry, she has held marketing roles with Yum! Brands Inc., AFA Service Corporation and

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