Taco Bell names first chief brand engagement officer

Taco Bell names first chief brand engagement officer

Former cosmetics brand executive Marisa Thalberg joins marketing team

Taco Bell Corp. has named former cosmetics brand marketer Marisa Thalberg its first chief brand engagement officer, the quick-service operator said Wednesday.

Thalberg, who will join Irvine, Calif.-based Taco Bell on June 1, has spent eight years at The Estée Lauder Companies Inc. as corporate leader of global digital and social marketing efforts. Her role there included developing the cosmetic brand’s eCommerce marketing platform, as well as setting the vision and strategy for

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