Starbucks names Sharon Rothstein global CMO

Starbucks names Sharon Rothstein global CMO

The company brings back position to integrate regional efforts

Starbucks Corp. has appointed Sharon Rothstein its next global chief marketing officer, the Seattle-based company said Monday.

Rothstein, who was previously senior vice president of marketing at cosmetics retailer Sephora, will step into her new role at Starbucks on April 15. She will report to Starbucks chair, president and chief executive Howard Schultz.

Schultz said Rothstein’s “forward-thinking brand sensibility and global cross-channel mar

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