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Food truck pioneer Roy Choi gave a keynote speech at MUFSO

Food truck pioneer Roy Choi gave a keynote speech at MUFSO.

Roy Choi: Running restaurants means more than making money

This is part of Nation’s Restaurant News' special coverage of the 2016 MUFSO conference, taking place Oct. 23–25 at the Hyatt Regency at Reunion Tower in Dallas. Follow coverage of the event on NRN.com and tweet with us using #MUFSO. Stay connected on the go by downloading the MUFSO app.

Noting the intrinsic humanitarian nature of the foodservice industry, Roy Choi challenged MUFSO attendees to rethink the way they do business, to bring more high quality food to poor communities and to pay their employees better.

“It’s not like we’re totally balling all the time,” he said. “We live to feed people.”

Choi is the founder of the Kogi Korean BBQ Truck that helped start the food truck revolution and, more recently, of LocoL, a

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