Rita’s Italian Ice names former Arby’s exec CMO

Rita’s Italian Ice names former Arby’s exec CMO

Robin Seward will lead marketing, R&D efforts

Rita’s Italian Ice has named former Arby’s executive Robin Seward chief marketing officer, the company said Thursday.

Seward, who replaces Laura Lazar, will lead the development and execution of marketing strategies and research and development at the 600-unit Italian ice chain. She was most recently vice president of brand marketing for Arby’s Restaurant Group Inc.

“We’re thrilled to have Robin as part of our executive team at Rita’s,” said Jeff Moody, CEO of Rita’s F

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