Outrage over alleged big game hunting follows Jimmy John’s CEO

Outrage over alleged big game hunting follows Jimmy John’s CEO

Social media highlights bigger link between executives and brand image

Calls for a boycott of the Jimmy John’s Gourmet Sandwiches chain are circulating on social media this week after photos emerged showing founder and CEO Jimmy John Liautaud posing in what appear to be trophy hunting shots with big game animals.

The criticism directed at Liautaud across social media channels this week demonstrates how closely leaders of restaurant chains are tied to brand image.

“Today’s business leaders are under a microscope like never before, due to c

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