McDonald's creates new customer experience, digital roles

McDonald's creates new customer experience, digital roles

Fred Ehle is first vice president–customer officer; Julia Vander Ploeg is first U.S. vice president–digital

McDonald’s Corp. has named branding executive Fred Ehle as its first vice president–customer officer, according to a report in Crain’s Chicago Business.

Ehle, formerly a vice president of brand management for home builder PulteGroup, will report to McDonald’s chief marketing officer for the U.S. div

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