Hooters names Carl Sweat CMO

Hooters names Carl Sweat CMO

Sweat replaces Dave Henninger at the casual-dining chain

Hooters of America LLC has named Carl Sweat chief marketing officer, replacing Dave Henninger.

Sweat was most recently chief marketing and commercial officer for children’s beverage maker In Zone Brands, which, like Hooters, is based in Atlanta.

Before that position, he was president and CEO of The FRS Company, which makes beverages and supplements, and got a national distribution agreement with PepsiCo under his tenure. He was also senior vice president of the global

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