Dickey’s names Diana LaRocca CMO

Dickey’s names Diana LaRocca CMO

LaRocca promoted from vice president position to newly created role

Dickey's Barbecue Restaurants Inc. has promoted Diana LaRocca to the newly created position of chief marketing officer, the company said Friday.

LaRocca most recently served as vice president of marketing for Dallas-based Dickey’s. A company spokeswoman said the new CMO title was created to complement the existing chief brand officer position at the company

“We know [LaRocca] is the right fit to fulfill the role of CMO, and we look forward to her lending her talents in

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