Del Taco Restaurants, Inc. has named M. Barry Westrum as chief marketing officer.
Westrum brings more than 25 years of marketing experience to the Lake Forest, California-based Del Taco.
A California State University, Fullerton graduate, Westrum will report directly the company’s president and CEO John D. Cappasola.
“We are thrilled to welcome Barry to the Del Taco family,” Cappasola said in a prepared statement.
“Barry is an established brand leader who has deep experience in strengthening brands, enhancing marketing and innovation, and creating strong partnerships with operators and franchisees to build sales and profits.”
Most recently, he served as the executive vice president of marketing for International Dairy Queen Inc.
Prior to that tenure, Westrum spent 17 years with Yum! Brands where he worked for both Taco Bell Corp. and KFC USA.
Westrum also spent time as chief marketing officer of A&W and Long John Silver’s Restaurants.
“Del Taco has had great marketing success to date, which has led to some of the best results in the restaurant category, and I look forward to working with the team to grow the Del Taco brand,” said Westrum.
There is no outgoing chief marketing officer at Del Taco. The brand currently has more than 550 restaurants in 15 states.
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