On The Border Mexican Grill & Cantina has named Ashley Zickefoose chief marketing officer, effective Sept. 8. She replaces Gerald Mann, who resigned in May.
She will be responsible for overall brand management, planning and strategy, advertising and public relations initiatives, research & development and innovation. She will report directly to On The Border president Ward Whitworth.
Zickefoose most recently was principal of BES Consulting Group, a brand strate