Bloomin' Brands names new CMO

Bloomin' Brands names new CMO

Michael Kappitt has been promoted from CMO of Outback Steakhouse brand

Bloomin’ Brands Inc., parent to Outback Steakhouse and other casual-dining brands, has promoted Michael Kappitt to chief marketing officer, the company said Tuesday.

Kappitt previously served as chief marketing officer for Outback Steakhouse. He succeeds Jody Bilney, who resigned earlier this year to join Humana Inc. as chief consumer officer.

“Mike has been a driving force behind re-energizing the Outback brand through creativity and industry-cha

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