Bill Dunn

Auntie Anne's executive shares 'Be the Boss' experience

President and COO Bill Dunn says going on a reality TV show can benefit a brand only when the goal of the show lines up with the values of the brand.

The Lancaster, Pa.-based chain of more than 1,250 soft-pretzel shops will appear on the Dec. 16 episode of “Be the Boss,” which debuted Sunday on the A&E cable channel and was created by the producers of the show “Undercover Boss.” The latter show has allowed executives from Checkers Drive-In Restaurants,

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