Arbys has deemed its Smokehouse Brisket sandwich

Arby’s Smokehouse Brisket sandwich

Arby’s calls Smokehouse Brisket most successful new product

Product development executives Len Van Popering and Neville Craw discuss the development of the sandwich.

Arby’s has deemed its Smokehouse Brisket sandwich its most successful new product in company history.

The limited-time offer lifted year-over-year same-store sales more than 12 percent during the promotion, according to a company spokesman.

The sandwich, introduced in October and available as late as January in some cases, consists of smoked USDA Choice and USDA Select brisket, smoked Gouda cheese, barbecue sauce and crispy onions. During the month-long promotion per

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