Uber smartphone

Uber’s engagement and activation of its own customers in the policy space is fun, edgy and educational without lecturing.

What restaurants can learn from Uber’s playbook

Joe Kefauver is managing partner of Align Public Strategies, a full-service public affairs and creative firm that helps corporate brands, governments and nonprofits navigate the outside world and inform their internal decision-making. This article does not necessarily reflect the opinions of the editors or management of Nation’s Restaurant News.

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