Uber smartphone

Uber’s engagement and activation of its own customers in the policy space is fun, edgy and educational without lecturing.

What restaurants can learn from Uber’s playbook

Joe Kefauver is managing partner of Align Public Strategies, a full-service public affairs and creative firm that helps corporate brands, governments and nonprofits navigate the outside world and inform their internal decision-making. This article does not necessarily reflect the opinions of the editors or management of Nation’s Restaurant News.

If you were an Uber user in Austin, Texas, this fall, you might have been surprised to see the option to take a horse and buggy instead of a car appear on your smartphone.  

The tongue-in-cheek offer was part of Uber’s effort to inform and mobilize customers in its fight against what the company contended were antiquated regulations being considered by local government. 

In July, Uber users looking for a ride in New York City were urged to sign an online petition oppos

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