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Sporting events to boost Brazil restaurant industry

David Coffer is an NRN contributor and chairman of London-based The Coffer Group, a 40-year-old consulting firm specializing in the leisure sector and comprising Davis Coffer Lyons, Coffer Corporate Leisure, Coffer Hotels and Coffer Leisure Investment Advisory.

As an avid soccer fan, I have to confess to being overly excited about the forthcoming soccer World Cup in Brazil, which kicks off in June. We will once again be put through the stresses and strains of 90 minutes shouting at the television, and hoping desperately that the 11 men on the pitch can emulate the team of 1966  the last (and only) time England lifted the trophy.

So, with the eyes of the world watching

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TAGS: Franchising
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