Opinion: The worth of words

Opinion: The worth of words

Joe Kefauver is managing partner of Parquet Public Affairs, an issue management, communications, government relations and reputation assurance firm that specializes in service sector industries. This article does not necessarily reflect the opinions of the editors or management of Nation’s Restaurant News.

Parquet Public Affairs managing partner Joe Kefauver

We all know the old axiom that words matter. Whether we are business owners, public policy professionals, lawyers, teachers, policemen or any

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