Demonstrators demanding an increase in pay for fastfood and retail workers protested in Chicago in December 2013

Demonstrators demanding an increase in pay for fast-food and retail workers protested in Chicago in December 2013.

Opinion: The national dialogue around Fight for $15

Joe Kefauver is managing partner of Parquet Public Affairs, an issue management, communications, government relations and reputation assurance firm that specializes in service sector industries. This article does not necessarily reflect the opinions of the editors or management of Nation’s Restaurant News.

Parquet Public Affairs managing partner Joe Kefauver

Over a decade ago, a then-relatively little known author named Malcolm Gladwell published a book that has become a seminal work when it comes

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