Opinion: The importance of using your brand

Opinion: The importance of using your brand

This article does not necessarily reflect the opinions of the editors or management of Nation’s Restaurant News.

“Use it or lose it” — that famous American colloquialism — has no more apt an application than in the world of trademarks.  

This was the lesson recently learned by quick-service chain Del Taco, whose legal rights to the Naugles trademark were deemed abandoned in a decision issued by the Trademark Trial and Appeal Board, or TTAB, the administrative court of the U.S. Patent and Trademark Office, or USPTO.  

In 1970, former Del Taco empl

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