Opinion: Divining intelligence from data to make smart menu decisions

Opinion: Divining intelligence from data to make smart menu decisions

John Oakes is chief operating officer for Revenue Management Solutions. RMS brings a data-based approach to pricing for restaurants and retailers, providing solutions for leading global brands, including McDonald’s, Checkers and Rally’s, and Famous Dave’s. This article does not necessarily reflect the opinions of the editors or management of Nation’s Restaurant News.

Chain restaurants have access to thousands upon thousands of data points that can offer insight into customers’ purchase habits. Understanding this buying behavior can be invaluable for those tasked with menu strategy and pricing.

However, the data can be overwhelming because the sample size gets huge in a hurry. How do you make sense of all this information in order to divine intelligence that will inform your menu strategy, including promotion planning?

For help in s

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