Consumer Picks 2014: Analyzing success

Consumer Picks 2014: Analyzing success

NRN presents Consumer Picks — a comprehensive look at customer preference and restaurant brand strength. This annual special report is produced with WD Partners.   Find out more about individual restaurant brand rankings and scores >>

What’s your favorite fast-food sandwich?

That’s one of my favorite questions to ask. The answers vary so widely and often speak volumes about the person, like where they are from (In-N-Out enthusiasts are typically from California), whether they are honest (I believe very few people who say, “I’ve never had fast food”) and how much fun they like to have (I find those who enjoy this ranking game tend to also enjoy life).  

Mine? Wendy

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