McDonaldâs Corp. is clearly planning to roll out all-day breakfast, as early as this fall, assuming that various committees and franchisees approve the idea.
That has to be intimidating to some of its competitors, particularly those that sell breakfast items after 10:30 a.m.. McDonald’s is the biggest restaurant company in the world. It has the biggest marketing budget. And its breakfast items are popular and in-demand.
But at least one CEO isn’t intimidated. “I don’