Getting pricing strategy right may be the most challenging task for large restaurant organizations — wrong decisions can lead to costly trade-downs or lost traffic. Similarly, failing to take price where it’s available can leave millions of dollars of lost profit on the table.
5 overlooked facets of restaurant menu pricing
This op/ed was contributed by Jonathan Marek, senior vice president of APT, the world's largest purely cloud-based predictive analytics software company. This article does not necessarily reflect the opinions of the editors and management of Nation’s Restaurant News.