Traffic success stories: Texas Roadhouse

Traffic success stories: Texas Roadhouse

In this special report on restaurant traffic, NRN explores the challenging traffic environment for operators, the consumer “need states” brands must target to succeed, and the strategies of chains winning in this market-share game.

While casual-dining in general has hit a speed bump, Texas Roadhouse has seen its guest counts zip along at such a healthy clip that the company has added seats to nearly a third of its 435 units in what it calls a “bump-out” program over the past six years.

For the most recent second quarter, ended July 1, the Louisville, Ky.-based company saw its same-store sales rise 2.9 percent at company-owned units and 3.6 percent at franchised restaurants.  

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