Chipotle has been working to move more customers through the line efficiently during busy periods by focusing on ingredient prep putting strong staff in key positions and using an expeditor on the line

Chipotle has been working to move more customers through the line efficiently during busy periods by focusing on ingredient prep, putting strong staff in key positions and using an expeditor on the line.

Traffic success stories: Chipotle

In this special report on restaurant traffic, NRN explores the challenging traffic environment for operators, the consumer “need states” brands must target to succeed, and the strategies of chains winning in this market-share game.

At a time when getting more guests through the door seems a Sisyphean effort, Chipotle Mexican Grill stands out for its double-digit increases in traffic.

The fast-casual chain wrapped its June 30-ended second quarter this year with a 12.3 percent increase in same-store traffic, even with a price hike that rolled out during the quarter. The improvement contributed to the 17.3-percent increase in same-store sales, one of the strongest on record since Chipotle went public in 2006.

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