Jim Sullivan

Stay focused on your brand’s core values

People, Performance & Profits

“I have bad news, and I have good news,” said the airline pilot over the PA system. “We lost our direction, but we are getting there very fast.”


At the beginning of every live seminar I present, I look out over the audience, which can range from several hundred to several thousand people, and ask them to raise their index fingers and point — at the count of three — in the direction they believe is true north from where they are sitting. I ask

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